Monday, January 25, 2010

Navigating the "Lighting The Web" On-Line Store

Recently I had one of our Ebay customers wanting to know how to get to our on-line store, and find a table lamp, in a specific brand. She did not have the part number of the lamp, but, she did know the brand name and the collection it belonged to. I thought it would be a good time to let all of our customers know the process of getting to our web site and navigate through it.

Question:
How do I get to your web site?
Answer:
The two most common methods are 1. Open the web browser that you most commonly use (google, yahoo, aol, comcast, etc.), type in "Lighting The Web" (all small case is fine) in the search window and press the search or enter button. The first 4 or 5 site listings will be the sponsored links. This means these companies are paying to be at the top of the page. You will rarely find us in this section. Why you ask? Because then we would have to add those extra cost into the product cost, which means you would have to pay more. We are trying our best to provide our customers with the absolute lowest prices. Where you will find us is at the top of the un-sponsored links list. Left mouse click on the highlighted name and our store front will appear. Method 2. At the very top of you browser page you will find a window displaying the current web page address. If you single left mouse click on the address currently in this window it will become high lighted. After it is high lighted, type in http://www.lightingtheweb.com/, and enter. The Lighting The Web home page will appear. The nice thing about using method 2 is that the address is remembered and the next time you want to return to our store you just use the scroll bar to the right of the window and choose our address. Method 3. The easiest method. Since you are already reading this blog just left mouse click on the highlighted wording in the paragraph above.

Question:
Now that I am at your store front how do find the light I am looking for.
Answer:
Here you may have some options. How you navigate to a specific product will usually depend on what information you may already have. For example: Do you know the type of light needed, the brand, the collection, the color, or maybe the part number? Below I have given the answers to the most frequently asked questions and also given examples.

Question:
How can I browse all brands of chandeliers,
Answer:
In the left side of our home page you will see tabs in list form. The top part of the list breaks down the product by Brand. If you scroll down you will find a list with the heading "shop by "type". Left mouse click on the tab "chandeliers". A new screen will pop up giving you additional options. One of the options will be "view all chandelier lighting". This will provide you with many many pages to sort through, which might be good if you are not really sure about style, color, or size, but more than likely you will see some options that will help you narrow the search. You might click on brass chandeliers which would bring up a new page with every brand of brass chandeliers. You now have narrowed it down to 5 pages of product. Still too much? Narrow the search more by choosing the number of lights in the chandelier. You can do this by choosing one of the sub-categories at the top of the page. Choose 13-16 and you have narrow the selection down to 4 lights. This is as far as you can go, the end. You are now 4 pages deep into our store. To get back out you can press the back button on you browser 4 times, or click on the home link found on every page, just under the Lighting The Web logo.

Question:
I have seen a brand that I like, and even the collection but I am not sure what types of lights are available within this collection. What do I do?
Answer:
Let's say that you were looking through a magazine and saw the picture of a beautiful bathroom light from Capital Lighting that belong to their River Crest Collection. You are interested in finding out if the collection also had a chandelier and pendant light to match. You will be able to find this information by following these steps. First-Choose "Capital Lighting Fixtures" from the left side menu tabs or choose the Capital Lighting Logo in the "Shop By Brand" section beneath the 4 large promotional pictures on the front page. A new window will open giving you the options of choosing "View All Capital Lighting Fixtures" or choosing fixtures by "type". Click on the View All Option. Another new window will open giving you the option to choose a collection with-in the Capital Brand. Click on the River Crest Collection. You will now be able to view all of the products available in this collection. By clicking on one of the products you will be able to see additional details about this product and you will also have the option of viewing a larger image. For example choose "Capital Lighting Fixtures River Crest Collection Twelve Light Chandelier With A RUSTIC IRON Finish 3602RI-125" In addition to the expanded details page you have the option to add this item to your shopping cart. Along the right side of the screen will be another menu where you can view and add coordinating products to your shopping cart.

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